Reed Business
provides information and marketing solutions to business professionals in the United States, the United Kingdom, continental Europe, Australia and Asia. The division also organises trade exhibitions internationally.
Business to business magazines and community websites provide an effective marketing channel through which advertisers reach their target audiences, increasingly delivered through leading brands in each sector. Alongside print magazines, demand is growing for online products which provide improvements in productivity through quicker and easier access to more comprehensive and searchable data.
Reed Business Information publishes over 400 trade magazines, directories, newsletters and loose leaf publications, and over 200 online communities, jobsites, lead generation, data and other online services. Important magazine titles include Variety and Interior Design in the United States; Computer Weekly, Flight International and New Scientist in the United Kingdom; and Elsevier and FEM in the Netherlands. Reed Business Information also publishes directories in selected markets. Through its Reed Construction Data business, it provides nationwide coverage of construction project information for the United States.
In the majority of Reed Business Information’s sectors, strong demand is being seen for online services. Reed Business Information has been particularly successful in developing online products and services, which continue to grow at 20% per annum and now account for 30% of Reed Business Information revenues.
Reed Exhibitions organises trade exhibitions and conferences internationally, with over 500 events in 38 countries, attracting over 90,000 exhibitors and more than six million visitors annually. Its exhibitions and conferences encompass a wide range of sectors including IT, manufacturing, aerospace, leisure, electronics, food and hospitality, travel and entertainment. Increasingly Reed Exhibitions is also developing online services to increase the effectiveness and efficiency of its trade shows.
Reed Business aims to be the first choice of business professionals for information and decision support in its individual markets and for marketing services.
Its key strategic areas of focus are:
- To continue to grow rapidly existing and new online products and services in key markets.
- To continue to develop print franchises through brand extensions and redesign.
- To further upgrade the portfolio through investment, acquisition and divestment.
- To expand geographically in fast growing markets.
- It also aims to improve organisational effectiveness through investment in people, further development of online competencies, and cost-reduction programmes.